Hiya, I’m Samantha!

My career has never fit neatly inside one creative discipline. Over the last 12+ years, I've worked across fitness, wellness, international nonprofit, public-sector organizations, and independent brands—leading work across brand strategy, art direction, digital experiences, editorial, film, marketing, and customer experience.

I started in fitness, where I learned early that brand, community, customer experience, and business are rarely separate problems. That perspective has followed me throughout my career: understand what an organization believes, understand the people it serves, then build the creative systems that connect the two.

I'm equally comfortable developing the strategy, directing collaborators, presenting to leadership, or getting into the work myself.

Based in Colorado.